For industry partners

Photo of stakeholder meeting with people listening to speaker

Welcome to our industry page built specifically for our tourism industry partners. We encourage you to check back periodically and see announcements of interest to our local hoteliers, restaurant owners, and business operators. Feel free to contact us if you have information to share that would benefit our hospitality and tourism industry.

Industry news and current affairs

Look in this section for upcoming projects, news, or other call to action announcements. You can also subscribe to these and other important industry announcements about grants, conferences, scholarships, etc. by filling out our e-news form below this section.

March 9, 2020 – Coronavirus Toolkit – Travel Oregon

Photo of a healthcare professional in a white lab coat holding a red stethoscope Travel Oregon is working closely with state and national partners to continually monitor the ever-evolving situation associated with the COVID-19 outbreak. We have gathered resources that will be helpful for you to monitor the situation and learn how your business or community might be affected.

In an effort to support our partners in a time when up-to-date information is crucial, Travel Oregon has created a toolkit that points to resources from national and state public health organizations to give you the information you need around COVID-19. As you receive questions and/or concerns from industry partners and tourism-related businesses, please direct them to the toolkit.

Our intention is to provide information that will help mitigate the negative impacts of COVID-19, including both the fear of contracting the virus, as well as its spread.

It’s important to reiterate that Oregon is open for business while empowering potential visitors to make informed travel decisions. With that in mind, refer them to the following resources:

Travel Oregon will link to resources on the Travel Alerts page on We recommend using a similar format on your website and communications channels. We will continue to update the toolkit with information as the situation evolves. Check back as questions or concerns arise, or reach out to us at

March 5, 2020 – Opportunity to Place Banners/Signs in Softball Fields – Albany Parks & Rec

Albany Parks & Recreation is looking for businesses that might be interested in doing sponsor signs for the 2020 softball season. The season also includes the USA Men’s Softball National Championship Tournament in September. This will be great added exposure for local businesses. View the pricing information (PDF) and contact Nicole Markel at 541-917-7774 if interested. Games get underway in April.

March 4, 2020 – “Nation of Makers Conference” – Registration open for Eugene workshop

The greater Eugene area will host the Nation of Makers’ third annual conference, NOMCON 2020, June 5-7 at the Mary Spilde Downtown CenterThe Nation of Makers brings together leaders of organizations dedicated to supporting the maker movement through supporting the maker community. The maker movement began with the resurgence of DIY and continues to grow as makers, creatives, and entrepreneurs join forces to create products, solutions, and services to serve and build their local communities and impact the larger ecosystem. NOMCON 2020 is an opportunity to showcase Oregon’s maker ingenuity and enterprise locally and nationally.

Maker Fest including UpCycle Maker Hall, a pre-event for Nation of Makers national conference, celebrates the maker legacy in Oregon. This is a rare opportunity for Oregon legacy companies, maker spaces, and makers to come together during a public event and share their stories with community and national audiences in engaging ways. These stories reflect regional diversity, inspire community pride, and showcase our deep roots as makers and doers. Click here for more information and to register.

March 4, 2020  – Retail Training Opportunity – “Head to Toe Retail Makeover Workshop”

One of our recent grant recipients is hosting a retail training for downtown businesses. The Downtown Corvallis Association is hosting a retail training workshop and registration is now open. The training is set for April 6, 2020 at the Downtown Corvallis Courtyard by Marriott. Jennifer Moreland, DCA’s Executive Director, is reaching out to organizations to invite them to participate. If you have partners you think would benefit, click here.

February 25, 2020 – City of Albany Waterfront Project – latest news

The City of Albany is taking the next steps in this long-standing effort to improve Albany’s waterfront and how it connects to downtown. The expectation is that new waterfront redevelopment will ultimately create one of the most unique downtowns in the state of Oregon. When complete, the riverfront will be a major downtown anchor, linking the community to the rivers to which it was historically connected.

Attend an Open House on March 5th, at the Albany Senior Center, from 4 – 6 p.m. and learn more about this economic vitality project. The open house is not a formal presentation but rather a drop-in to learn more and give your input.

Sign up for project email updates and stay in the know.

February 11, 2020 – Grants list for Oregon Industry partners

A variety of Oregon industry and business grants are open for application and this Travel Oregon document includes the specifics, including links and deadlines. Grants range from rural businesses and agricultural to community non-profit opportunities.

February 10, 2020 – Apply for Scholarship to the Oregon Rural Tourism Conference

A limited number of scholarships are being offered through Travel Oregon and Visit Central Oregon so those with financial limitations can enjoy the benefits of attending the conference. People can apply for a full conference registration or one-day registration and may also request assistance with their hotel stay and mileage to and from the conference.

Apply here. Deadline to apply for a scholarship is March 5.

As you are sharing information about the conference and inviting people from the rural areas of your region, we ask that you think about people who may be new to the industry, a new business owner or manager or someone who is new to a DMO, lodging property, restaurant, attraction, etc. An ideal candidate is someone you would really like to mentor from a rural area of your region and not someone who has attended past Travel Oregon conferences/trainings/etc.

February 10, 2020 – Linn County Expo Center Marketing Video

Our friends at KEZI and the Linn County Expo Center (LCEC) created a video about the stunning facilities available to industry partners. Are you an event or conference planner looking to site a large-scale gathering in Oregon? The LCEC is located in the beautiful Willamette Valley and is sited near to brand hotels and restaurants. 

January 30, 2020 – Oregon Rural Tourism Conference

Call from Travel Oregon to participate in a first-ever networking conference on developing marketing strategies for rural communities. Please see the complete conference and registration information in the “Conferences” section of this page. (*Scroll to section underneath news and current affairs.)

January 30, 2020 – Oregon Wine Country License Plates

Travel Oregon is now accepting applications for Oregon Wine Country License Plates Matching Grants funding. The program awards grants to eligible applicants for projects that promote wine and culinary tourism. Recent awarded projects have included: event promotion, digital marketing upgrades, winery visitor research and food trail maps/passports.

Applicants may apply for grants up to $50,000 for projects that promote wine and/or culinary tourism. Applicants must demonstrate a one-to-one match with at least 50% of matching funds being cash. Download the Wine Country Plates Matching Grants Guidelines for specific eligibility requirements and to view the application questions.

Important dates

  • Feb. 21, 2020 at 5 p.m. – Online application closes
  • April 22, 2020 – Application status notification (work can officially begin)
  • May 26, 2021 – Project must be complete and final reporting documentation submitted

Travel Oregon administers the Oregon Wine Country License Plates Matching Grants Program, which is funded through sales of the Wine Country license plate. Learn more and complete the online application at:

January 8, 2020 – Take the Agri-tourism Survey

If your farm, ranch, vineyard or fishery entertains visitors or conducts direct-to-consumer sales, you’re encouraged to participate in this survey. The goal is to learn more about farm stands, u-picks, CSAs, tastings, school field trips, events, tours, hunting, overnight stays and other ways that you open your business or attraction to the public.

This survey is part of a national study to better understand agritourism and farm-direct sales. Oregon-based results will be used by the Oregon Agritourism Working Group, a coalition of agriculture and tourism partners, and by Oregon State University Extension. The survey will help identify the best management practices for these types of operations and help assess the economic impacts. Results will also be used to develop tools and resources for farmers.

Questions? Contact Audrey Comerford or call 503.588.5301. Printed copies of the questionnaire are available upon request. This survey is confidential and takes about 15 minutes to complete. The survey closes Jan. 31.

Take the survey.

December 30, 2019 – Transient Lodging Tax Study

In 2018, local transient lodging taxes (TLT) generated more than $200 million dollars across the state, up from about $90 million in 2007. To understand the economic impacts of this revenue source, Travel Oregon contracted ECONorthwest to develop the Local Transient Lodging Tax: Expenditures and Administration report. At the time of the study, 120 jurisdictions had a local TLT, and 101 of these jurisdictions (84%) participated in the project by completing surveys via interviews. This information was compiled in a report demonstrating how cities and counties spend local TLTs on different programs throughout the state.

Find the full report here. Contact Sara Morrissey if you have any questions.

Tourism Industry Quarterly Newsletter

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Advertising successes

Albany Visitors Association and its tourism marketing partners published a seven page insert inside 1859 Magazine’s 2019 Holiday Foodie issue that featured Albany restaurants, lodging, historic districts, the carousel, and Linn County points of interest. 1859 is widely circulated and is a prime travel and tourism glossy publication with a dedicated following.

Albany businesses featured included:

  • Lodging: 206 1/2 Historic Hotel, Phoenix Inn Suites, Comfort Suites, Quality Inn, Holiday Inn Express, Best Western Plus Prairie Inn
  • Historic: Monteith House Museum, Historic Carousel & Museum, Historic Districts, Albany Regional Museum, Whitespires Church, Christmas Parlour Tour
  • Food and Libations: Brick & Mortar Cafe, Frankie’s, Sybaris Bistro, Sweet Red Bistro, Deluxe Brewing, Vault 244 Bistro, Calapooia Brewing Co., Springhill Cellars Winery, The Barn at Hickory Station, Margin Coffee
  • Shops and Other Businesses: Oak Creek Collection Marketplace, Eclectic Zebra, Sniffany’s Pet Boutique, Emma Downtown and Emma Sales Closet, The Natty Dresser, Albany Antique Mall, Cronies Vintage & Antique Emporium, Pix Theatre, Albany Civic Theater, Gallery Calapooia, Splatter Box, Restyle Upscale Resale
  • Linn County Attractions: Thompson’s Mills State Heritage Site, Talking waters Garden
View the insert and issue

The insert is on page 111 through 118 of the virtual magazine. For print publication, the insert was featured in the front-middle portion of the magazine.


October 2019 – Linn Benton Food Trail Agritourism Project

Baskets of food at market.Albany Visitors Association (AVA) and Visit Corvallis, in partnership with Travel Oregon, are seeking Linn County and Benton County agritourism and culinary businesses to participate in the creation of the “Mid-Willamette Valley Food Trail.”

What is a food trail? It is a grouping of businesses that will be featured in a brochure and on the Travel Oregon website. These businesses should showcase locally sourced products and ingredients, and practice a farm-to-visitor model.

If you own a restaurant, bakery, brewery, winery, or distillery tasting room, farm, ranch, nursery, roadside stand, lodging facility (Air B&B, farm-stay experience, etc.), or any other type of business in Linn or Benton Counties that uses locally produced, sourced and grown ingredients, you may meet the project’s criteria.

Applications will be accepted until November 15, 2019 (Applications are now closed for 2019), and we anticipate acceptance decisions by early January. If your application is accepted, you will be required to attend a business training in January or February 2020 — before the official launch of the brochure in March 2020 — to learn more about the program, marketing and agritourism best practices.

Connect to more information and fill out the application.

If you have additional questions about the program, contact Rebecca Bond ( at Albany Visitors Association, or Christina Rehklau ( at Visit Corvallis.

Video about the Oregon Food Trails Program

Our friends and partners at Travel Oregon produced the following video snapshot about what defines a food trail and how it can be a major draw for your visitors.


Industry partner links

Travel Oregon and the Oregon Tourism Commission Sign up for industry newsletters, join a targeted tourism development group, participate in workshops, receive hospitality training, attend commission meetings and tourism conferences.

Oregon Restaurant and Lodging Association Sign up for podcasts, industry video news, e-newsletters, and a variety of information pertaining to the restaurant and lodging industry—including important legislative bills.

Hospitality Vision A mobile “pocket” concierge and hospitality app developer, providing lodging and tourism partners with welcome screens, hotel digital directories, interactive GPS maps, food delivery systems, iPad concierge lobby services, lobby displays and local business coupons, hotel info channels, and much much more.

Willamette Valley Visitors Association “WVVA” is the tourism-marketing umbrella for destination marketing organizations that fall inside Willamette Valley counties, including Yamhill, Clackamas, Polk, Linn, Lane, Marion and the Mt. Hood Territory. WVVA offers multiple opportunities for industry businesses to obtain grants and training, and ways to keep in touch by subscribing to e-news, and publishing itineraries and blogs of interest to visitors.

Photo of a vendor at the Oregon Governor's Conference on TourismConferences

Travel and Words Conference This annual conference is produced by a group of travel media and industry professionals who live and work in the Northwest. The next conference takes place May 3 -5, 2020 in Bend, Oregon.

The goals of the Travel and Words conference are to:

  • Explore changes and trends in the freelance travel writing world.
  • Facilitate mutually productive networking between destination marketers and freelance writers.
  • Support travel and tourism industry professionals who highlight destinations, attractions and all season recreation in Washington, Oregon Idaho, Montana, Alaska and British Columbia.
  • Educate participants about the use of social media and online forums in marketing one’s brand related to travel writing.
  • Expose freelance writers to potential editorial markets, including print and new media.
  • Address best practices of interest to travel writers, bloggers, editors and destination marketers.

Industry associates may find it beneficial to either attend the conference or exhibit as a vendor.

Oregon Rural Tourism Conference Travel Oregon is hosting this first-ever rural-focused conference that delivers practical and applicable education, collaboration and networking opportunities that support Oregon’s destination marketing and management organizations, businesses and industry partners that work in rural communities. The conference is at Sunriver Resort in Central Oregon, April 26-28, 2020.

For the purposes of the conference, rural is defined as a city that is less than 25,000 population and not adjacent to or part of an urban or metropolitan area. Anyone who works in, or with, rural Oregon communities is invited to attend the conference.

  • Attend Registration is now open. The cost to attend is $200. Scholarships are available through Travel Oregon and Visit Central Oregon. 
  • Register at, where you will find details on the conference agenda, workshop session topics and more.

Partners, sponsorship and exhibitors As an Oregon Rural Tourism Conference Sponsor or Exhibitor Partner, your support of this conference ensures the right people are able to attend at the right price point. Whatever your level of support, we know your investment in this new conference will bring significant returns on investment, along with the benefit of being further invested in the people and places within the rural communities of our state.

To understand the different partnership opportunities and price points, visit the website or contact Travel Oregon’s Director of Strategic Partnerships, Lisa Itel.  Contact if you have any questions about Travel Oregon’s conferences.

Oregon Destination Association Conference The date and location for the 2021 ODA Annual Conference will be announced soon. (The conference was just held at the end of January 2020.) This is a tourism destination marketing association conference. A lineup of exceptional content, educational panels, keynote speakers and exhibitor vendors is in development. To receive information about exhibitor sponsorship opportunities and registration for 2021, please contact For more information, visit:

Oregon Governor’s Conference on Tourism Organized by Travel Oregon, this industry-wide conference brings organizations and businesses together to educate, inspire and connect tourism stakeholders and partners. Through innovative programming, the conference will help guide and align Oregon’s seven diverse regions. Attend and/or be a sponsor or exhibitor. Anyone in the tourism or hospitality industry can register. The next conference will be held April 11-13, 2021 in Portland at the Oregon Convention Center. Registration and room blocks will open January 2021. Check the Travel Oregon Industry website for information.

The AVA lobby will be closed through March 28, 2020. For information regarding COVID-19 or to reach us click here.See updates for AVA, Albany businesses, and local events →