Welcome to our industry page built specifically for our tourism industry partners. We encourage you to stop by periodically and see news of interest to our local hoteliers, restaurant owners, and business operators. Feel free to contact us if you have news to share that would benefit our hospitality and tourism industry. We hope to announce a quarterly newsletter soon, tailored just for you.
Industry news and current affairs
Look in this section for upcoming projects, news, or other call to action announcements.
January 8, 2020 – Take the Agri-tourism Survey
If your farm, ranch, vineyard or fishery entertains visitors or conducts direct-to-consumer sales, you’re encouraged to participate in this survey. The goal is to learn more about farm stands, u-picks, CSAs, tastings, school field trips, events, tours, hunting, overnight stays and other ways that you open your business or attraction to the public.
This survey is part of a national study to better understand agritourism and farm-direct sales. Oregon-based results will be used by the Oregon Agritourism Working Group, a coalition of agriculture and tourism partners, and by Oregon State University Extension. The survey will help identify the best management practices for these types of operations and help assess the economic impacts. Results will also be used to develop tools and resources for farmers.
Questions? Contact Audrey Comerford or call 503.588.5301. Printed copies of the questionnaire are available upon request. This survey is confidential and takes about 15 minutes to complete. The survey closes Jan. 31.
December 30, 2019 – Transient Lodging Tax Study
In 2018, local transient lodging taxes (TLT) generated more than $200 million dollars across the state, up from about $90 million in 2007. To understand the economic impacts of this revenue source, Travel Oregon contracted ECONorthwest to develop the Local Transient Lodging Tax: Expenditures and Administration report. At the time of the study, 120 jurisdictions had a local TLT, and 101 of these jurisdictions (84%) participated in the project by completing surveys via interviews. This information was compiled in a report demonstrating how cities and counties spend local TLTs on different programs throughout the state.
December 17, 2019 – Opportunity for local partners to maximize Google referrals – Sign up to attend webinar
The following is a message from AVA’s Executive Director Rebecca Bond to local businesses and an invitation to participate in free training webinar on January 8, 2020, at AVA to improve your ranking in Google searches and business reputation.
“Hello Tourism partners. Here is another opportunity we want to make sure you are aware of. We’ve taken advantage of a Google co-op audit through our partnership with the Willamette Valley Visitors Association (WVVA) and Miles Media to optimize our regions’ listings on Google. We’ve been through stage one, an initial audit and review, and now are moving forward with implementation starting with this webinar scheduled for January 8, 2020.
Please click on the link below my letter to register for one of the two times available. This is something you can attend from the comfort of your own computer. We will have the webinar running at the AVA office as well, for those who would like to join us in our conference room (110 3rd Ave SE, Albany, OR 97321). Please RSVP if you plan to join us at AVA.
Travel Oregon in partnership with Willamette Valley Visitors Association are happy to announce that we have embarked on an initiative to improve Oregon’s visibility and engagement in Google’s search and travel exploration products. Central to these Google products are the individual listings for each business – that is where you come in!
Travel Oregon and Willamette Valley Visitors Association and Miles Partnership are launching an education initiative for our partners on how you can expand your exposure within Google’s products, and improve your engagement and conversion with your customers. Please join us for our January 8 webinar: “Uncovering the Secrets of the most successful business profiles on Google.”
During this one-hour session you will learn:
- What the Travel Oregon and Oregon Coast are doing to improve Oregon’s presence on Google
- How your Google My Business listing is surfaced in Google search and travel products
- Opportunities to get the most exposure, customer satisfaction and marketing insights for your business from the free Google My Business platform
- The latest features in Google My Business to engage customers
Please use the link to register for this exciting opportunity. Thank you for your continued enthusiasm for our tourism industry.”
December 15, 2019 – Call For Lodging Partners to Participate in National Vacation Day
National Plan for Vacation Day is Tuesday, Jan. 28, 2020. This annual campaign, spearheaded by the U.S. Travel Association, educates Americans on the positive physical and mental health benefits of planning and using all their vacation days. To help drive winter bookings and support this initiative, Travel Oregon and the Oregon Restaurant and Lodging Association invite lodging properties across Oregon to join this national campaign by offering a 20% discount to anyone who books their vacation on Jan. 28-31 for a future stay. Together, we can inspire more travel to and throughout the state.
If you would like to participate in this promotion and offer a 20% discount, complete the online form by Jan. 14. The form requires participants to provide a brief description of their property, blackout dates and an image of their property.
Travel Oregon will engage with potential travelers through robust earned and paid media strategies, highlighting all participating properties on traveloregon.com and encouraging direct bookings.
December 10, 2019 – Oregon RAIN Gift Guide
Oregon RAIN is a non-profit umbrella organization whose mission is to promote new businesses, and they’ve developed an online holiday catalogue of gift-giving ideas and products from within our region.
Be sure to help support these new ventures this holiday season by sharing their information on your websites and through social media. Click here for access to the online catalogue.
November 19, 2019 – Albany featured in 1859 insert
Albany Visitors Association and its tourism marketing partners published a seven page insert inside 1859 Magazine’s 2019 Holiday Foodie issue that featured Albany restaurants, lodging, historic districts, the carousel, and Linn County points of interest. 1859 is widely circulated and is a prime travel and tourism glossy publication with a dedicated following.
Albany businesses featured included:
- Lodging: 206 1/2 Historic Hotel, Phoenix Inn Suites, Comfort Suites, Quality Inn, Holiday Inn Express, Best Western Plus Prairie Inn
- Historic: Monteith House Museum, Historic Carousel & Museum, Historic Districts, Albany Regional Museum, Whitespires Church, Christmas Parlour Tour
- Food and Libations: Brick & Mortar Cafe, Frankie’s, Sybaris Bistro, Sweet Red Bistro, Deluxe Brewing, Vault 244 Bistro, Calapooia Brewing Co., Springhill Cellars Winery, The Barn at Hickory Station, Margin Coffee
- Shops and Other Businesses: Oak Creek Collection Marketplace, Eclectic Zebra, Sniffany’s Pet Boutique, Emma Downtown and Emma Sales Closet, The Natty Dresser, Albany Antique Mall, Cronies Vintage & Antique Emporium, Pix Theatre, Albany Civic Theater, Gallery Calapooia, Splatter Box, Restyle Upscale Resale
- Linn County Attractions: Thompson’s Mills State Heritage Site, Talking waters Garden
View the insert and issue
The insert is on page 111 through 118 of the virtual magazine. For print publication, the insert was featured in the front-middle portion of the magazine.
October 28, 2019 – Alexa Oregon Wine Quiz
Oregon is home to more than 760 wineries and 19 distinct growing areas, making it one of the largest wine-grape-producing states in the nation. It’s tough for even the biggest wine aficionados to know everything about Oregon wine. That’s why Travel Oregon created the new “Oregon Wine Quiz” for Alexa users to test their knowledge.
It’s estimated that by 2020, 50% of all searches will be voice searches. Currently 17% of American households have a smart speaker installed. By 2022, this number is anticipated to increase to 66%. The shift to voice search has already begun. The “Oregon Wine Quiz” is a way for Travel Oregon to integrate tourism marketing and voice search and stay ahead in the ever-changing media landscape.
To activate the quiz, simply ask Alexa to “play the Oregon wine quiz.” Users will then be asked a series of questions about Oregon wine. Depending on the answers, users will unlock one of four podcasts, featuring interviews and storytelling from some of Oregon’s most prominent wine industry professionals, including: Travel Southern Oregon, Abacela, Brooks Winery Troon Vineyards, Tuality Healthcare and Willamette Valley Vineyards.
This Alexa application was built by Portland-based agency, Sparkloft Media with content support from the Oregon Wine Board. Are you ready to take your Oregon wine knowledge to the next level? Take the quiz today. For more information, visit TravelOregon.com.
October 2019 – Linn Benton Food Trail Agritourism Project
Albany Visitors Association (AVA) and Visit Corvallis, in partnership with Travel Oregon, are seeking Linn County and Benton County agritourism and culinary businesses to participate in the creation of the “Mid-Willamette Valley Food Trail.”
What is a food trail? It is a grouping of businesses that will be featured in a brochure and on the Travel Oregon website. These businesses should showcase locally sourced products and ingredients, and practice a farm-to-visitor model.
If you own a restaurant, bakery, brewery, winery, or distillery tasting room, farm, ranch, nursery, roadside stand, lodging facility (Air B&B, farm-stay experience, etc.), or any other type of business in Linn or Benton Counties that uses locally produced, sourced and grown ingredients, you may meet the project’s criteria.
Applications will be accepted until November 15, 2019 (Applications are now closed for 2019), and we anticipate acceptance decisions by early January. If your application is accepted, you will be required to attend a business training in January or February 2020 — before the official launch of the brochure in March 2020 — to learn more about the program, marketing and agritourism best practices.
If you have additional questions about the program, contact Rebecca Bond (email@example.com) at Albany Visitors Association, or Christina Rehklau (firstname.lastname@example.org) at Visit Corvallis.
Video about the Oregon Food Trails Program
Our friends and partners at Travel Oregon produced the following video snapshot about what defines a food trail and how it can be a major draw for your visitors.
Industry partner links
Travel Oregon and the Oregon Tourism Commission Sign up for industry newsletters, join a targeted tourism development group, participate in workshops, receive hospitality training, attend commission meetings and tourism conferences.
Oregon Restaurant and Lodging Association Sign up for podcasts, industry video news, e-newsletters, and a variety of information pertaining to the restaurant and lodging industry—including important legislative bills.
Hospitality Vision A mobile “pocket” concierge and hospitality app developer, providing lodging and tourism partners with welcome screens, hotel digital directories, interactive GPS maps, food delivery systems, iPad concierge lobby services, lobby displays and local business coupons, hotel info channels, and much much more.
Willamette Valley Visitors Association “WVVA” is the tourism-marketing umbrella for destination marketing organizations that fall inside Willamette Valley counties, including Yamhill, Clackamas, Polk, Linn, Lane, Marion and the Mt. Hood Territory. WVVA offers multiple opportunities for industry businesses to obtain grants and training, and ways to keep in touch by subscribing to e-news, and publishing itineraries and blogs of interest to visitors.
Travel and Words Conference This annual conference is produced by a group of travel media and industry professionals who live and work in the Northwest. The next conference takes place May 3 -5, 2020 in Bend, Oregon.
The goals of the Travel and Words conference are to:
- Explore changes and trends in the freelance travel writing world.
- Facilitate mutually productive networking between destination marketers and freelance writers.
- Support travel and tourism industry professionals who highlight destinations, attractions and all season recreation in Washington, Oregon Idaho, Montana, Alaska and British Columbia.
- Educate participants about the use of social media and online forums in marketing one’s brand related to travel writing.
- Expose freelance writers to potential editorial markets, including print and new media.
- Address best practices of interest to travel writers, bloggers, editors and destination marketers.
Industry associates may find it beneficial to either attend the conference or exhibit as a vendor.
Oregon Destination Association Conference The ODA Annual Conference will be held at Sunriver Resort, Jan. 21-23, 2020. A lineup of exceptional content, educational panels, keynote speakers and exhibitor vendors is in development. To register for the 2020 conference, or to receive information about exhibitor sponsorship opportunities, please contact OregonDestinationManager@gmail.com. For more information, visit: http://oregondmo.com/conferences/
Oregon Governor’s Conference on Tourism Organized by Travel Oregon, this industry-wide conference brings organizations and businesses together to educate, inspire and connect tourism stakeholders and partners. Through innovative programming, the conference will help guide and align Oregon’s seven diverse regions. Attend and/or be a sponsor or exhibitor. Anyone in the tourism or hospitality industry can register. The next conference will be held April 11-13, 2021 in Portland at the Oregon Convention Center. Registration and room blocks will open January 2021. Check the Travel Oregon Industry website for information.