During the Sunday night awards ceremony at the 2018 Oregon Governor’s Conference on Tourism, AVA’s partners at the Willamette Valley Visitors Association (Oregon Wine Country) were honored by Travel Oregon.
The Outstanding Overall Oregon Marketing Program Award recognizes the best integrated domestic or international marketing program or campaign that attracted visitors to Oregon. The award was presented to the Willamette Valley Visitors Association for their promotional campaign that began at the San Jose airport, where a custom acrylic design was formed in the shape of an Oregon Pinot noir bottle spanning 14 feet.
The display was strategically positioned in a heavy traffic area in San Jose Airport’s Alaska Airlines terminal. and reached 660,000 travelers during the eight-week activation. It was a tangible way to bring the Oregon Wine Country Experience to life for travelers.
Congrats to the WVVA Team!